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        About Abacus
        We do things differently.

        Abacus Data is a boutique market research firm committed to delivering strategic insights, compelling content and accurate data through both quantitative and qualitative research methods.

        Helping our clients respond to generational change and technologil disruption is what we do.

        Abacus Data offers a suite of research tools and strategy services designed to assist businesses, associations, and organizations of all stripes and sizes to engage with their key stakeholders – be they employees, members, elected officials, or customers.

        We conduct omnibus polling on a biweekly basis, at minimum, which is a cost-effective means of surveying the nadian general population on 10 or fewer questions. For more information on our omnibus survey or to explore custom research options, please contact us.

        Who's Cited Our Work

        CBC
        The Globe and Mail
        Bloomberg
        BBC
        Huffington Post
        CTV
        New York Times
        Chatelaine

        Good data drives success.

        Good data tells your story.

        Good data builds consensus.

        We meet leaders all the time who aren't sure which choice is the right one. They struggle to achieve their objectives.

        Our work helps respond to challenges and take advantage of opportunities every day.

        Including:

        • Testing messages to decide which one will ptivate and motivate the right audiences through creative qualitative research.
        • Assessing the impact of big events on an organization or individual's image and brand through reputation research.
        • Demonstrating public support for policy and politil action through public opinion research and polls.
        • Informing big decisions and strategies with stakeholder intelligence through membership, employee, and stakeholder studies.
        • Exploring how audiences will react to new product or service offerings through surveys, focus groups, and one-on-one interviews.
        infocus with David Coletto

        Introducing inFocus with David Coletto, in-depth conversations and data on issues nadians re about.

        Learn more

        Our Latest Research

        The Abacus Data Generational Change Practice

        Whether studying nadian Millennial attitudes towards their job, the newest technology, social media, or politics, Abacus Data brings a fresh, unconventional, Millennial curiosity to research.
        Learn more
        Abacus Data

        Who We've Worked With

        TD Bank
        Google
        BCC
        nnabis
        CBA
        Esso
        CBC
        Nat Union
        CPA
        LCBO
        Teck
        Nav
        Shaw
        ACPA
        Trucking
        CN
        CREA
        FCM
        HBC
        Syncrude
        What n Abacus do for you?
        Let's talk.